Herz im Kopf
A cohesive and professional brand identity that enhances recognition and consistency across all touchpoints
Project overview
For Herz im Kopf, I developed a comprehensive branding and corporate identity to establish a strong and cohesive visual presence.
Scope of work
The work encompassed the full spectrum of branding, including:
- Color palette – A thoughtfully curated set of colors to reflect the brand’s personality.
- Logo and wordmark – A distinctive logo and a custom-designed wordmark to ensure recognizability.
- Customized font – A tailored typography solution for a unique and consistent brand voice.
- Business cards – Professionally designed cards that align with the brand identity.
- Folder design – A visually appealing and practical folder layout for business materials.
- Instagram post templates – A set of cohesive templates for social media presence and engagement.
Services
Visual identity & Touchpoint Assets
Industry
Coaching & Personal Development
Year
2025
Final outcome
The new branding for Herz im Kopf successfully established a distinctive and professional visual identity. The custom-designed logo and wordmark created strong brand recognition, while the carefully selected color palette and typography ensured a cohesive and memorable look across all platforms. The business cards and folder design provided a polished and professional touch for client interactions, and the Instagram post templates allowed for a consistent and engaging social media presence.
By aligning every design element with the brand’s core values and message, Herz im Kopf now has a visually compelling identity that resonates with its audience and sets the foundation for future growth.