Philips VoiceTracer 2110 / 4110 / 6110
Redesigning the recording experience – from UX concept to go-to-market strategy
Project overview
The Philips VoiceTracer 2110 / 4110 / 6110 series represents a complete redesign of the VoiceTracer product line, built from the ground up to offer a more intuitive and versatile recording experience. Featuring a new activity-based recording concept, color display, best-in-class recording quality, and remote control and file transfer via mobile app, this product range was designed to meet the needs of users seeking both simplicity and advanced functionality.
Scope of work
My involvement spanned the full development cycle, working closely with the product and business management team to bring this product family to life. Key responsibilities included:
- UX and interaction design
Co-created a user experience and interaction design in collaboration with the product manager, focusing on an intuitive flow that supports the new recording scene-based concept. - Release testing
Tested beta samples and provided continuous feedback to firmware developers to refine the user experience and ensure alignment with the design vision. - Packaging & artwork
Developed the initial packaging concept and began planning artwork design to support a visually cohesive and appealing product presentation. - Go-to-market activities
Contributed to go-to-market planning, including drafting ideas for the product leaflet, marketing website, and launch activities to support a successful release.
Services
UX & Interaction Design, Product Management, Go to Market
Industry
Consumer Electronics
Year
2019
Final outcome
The Philips VoiceTracer 2110 / 4110 / 6110 successfully launched, marking a significant evolution of the VoiceTracer product line. The redesigned UX and interaction concept delivered a fresh, intuitive user experience, while the integration of best-in-class recording quality and mobile app connectivity set a new standard in the category. The collaboration across design, development, and marketing resulted in a cohesive product family with clear positioning and strong visual appeal. Market feedback has been positive, highlighting both the ease of use and the versatility of the new activity-based recording approach. The products are available globally and have established a solid foundation for future innovations in the series.